There’s no magic button for Amazon PPC.
No one paid a percentage of your ad budget will ever tell you to spend less.
- Rules first. Rules make the clear-cut calls. The AI suggests the rest, inside limits you set.
- Thin data? It waits. No bid cut on a handful of clicks. It looks again next cycle.
- Run every day on our own brand. The same rules, AI and approval queue you get.
One flat price. It doesn’t go up when your ad spend doubles, your catalog triples, or you add another marketplace.
Full PPC management from $69. Profit tracking and review requests from $19.
US · CA · MX · BR on one seat — no per-marketplace fee. No contracts, cancel anytime.
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Partner- Selling Partner APIApproved
- Selling Partner AppstoreListed
- Real profit per product
- Bid rules & AI recommendations
- Dayparting by hour of day
- Review requests on autopilot
- Multi-brand support
- US · CA · MX · BR marketplaces
- Built & run daily on a real Amazon brand
- Your data, encrypted & deletable
How it works
From data to action in four simple steps
You stay in control. We do the heavy lifting.
We analyze
Every product, campaign and search term against your real costs — COGS, FBA fees, returns and ad spend.
We recommend
Bid changes, negative keywords, keyword harvests, placements — each one priced in dollars, not percentages.
You approve
Queue by default — nothing reaches Amazon until you say so. You choose what runs unattended.
We execute
Approved changes go straight to Amazon — every one logged, with one-click undo.
Plugged straight into your Amazon account.
Your real costs and every campaign — Sponsored Products, Sponsored Brands and Sponsored Display — land in one place with your search terms, then feed bid rules, negative keyword automation, keyword harvesting, dayparting by hour of day, and an AI assistant reading the same numbers you are.
How RedHen decides
Even the best autopilot has a pilot.
Anyone promising guaranteed results from fully autonomous AI isn’t telling you the whole story. Amazon advertising is complicated: competition changes, customer behavior changes, and sometimes there simply isn’t enough data to make a statistically reliable decision. No AI can make that go away.
That’s why we built RedHen Labs differently. Software handles the repetitive work, AI helps spot opportunities and problems, and the person who owns the business makes the decisions that matter.
Auto-apply is off by default. Switch it on and the AI’s changes still pass the same rule checks, only small bid moves go out on their own, and every change is logged in History.
What the AI may change on its own, and what always waits →
No guaranteed profits. No percentage of your ad spend.
We don’t sell certainty. We sell control.
Bids and placements
Bids and placements multiply. RedHen decides them together.
A Top of Search bid is your keyword’s bid, raised by the placement’s adjustment. Raise a $1.00 bid 25% and Top of Search from 30% to 55% in the same week, and that bid goes from $1.30 to $1.94: up 49%, from two changes that each looked like 25.
RedHen’s AI plans the two together: each placement is judged on its own numbers, a bid raise and a placement raise aren’t planned in the same run, and every placement change it suggests waits for your approval.
How an AI profile handles placements →
Set up placement rules, step by step →
Set once and left alone, a placement keeps its premium whether it sells or not.
Inside the app
What you’ll actually see inside RedHen.
Real screens. Not stock illustrations or marketing mockups.
Have questions before you sign up?
Contact us — we’ll answer them, and we’ll help with your onboarding too.
Card required · $0 today · auto-charges on day 14 unless you cancel
A question you probably asked last week
“Why am I spending more and making less?”
Your Amazon ad spend is up $340 this week. Profit is down $212.
One product is winning more orders at a thinner margin. It holds the Buy Box about half the time, so a higher bid buys clicks you lose anyway.
Every answer comes from your own orders, costs and campaigns.
Operator proof
From sellers who switched.
Different businesses, different problems, one common thread: they wanted to see where the money was actually going.
I've sold on Amazon for ten years, but honestly, I was an owner who outsourced the details to agencies. RedHen changed that. Its tools, its approach, and frankly its blog showed me how real money flows through Amazon, and how the incentives of sellers, agencies and Amazon actually fit together. I'm now convinced most agencies charge sellers a tax on their own ignorance. With RedHen, every rule helps you sell profitably.
Jesse KoltesCEO, LonoLife
“We switched from a much higher-priced platform. RedHen Labs matched or exceeded it.” James F., Zest Tea
We only win when you keep more.
Never ask a barber if you need a haircut. Agencies take a percentage of your ad spend, and ad platforms earn on every click. RedHen charges the same flat fee either way.
We charge $129 a month. The same at $2,000 of ad spend. The same at $200,000.
So when the right answer is to spend less, we can simply tell you.
Common questions
What sellers ask before they connect.
Stop guessing. Start measuring.
14 days free. Connect Amazon and you’ll see your real numbers in under an hour.
Card required · $0 today · auto-charges on day 14 unless you cancel
Built by Amazon sellers, for Amazon sellers. Flat monthly pricing, never a % of ad spend.
Built in-house
We built this while running real Amazon brands — managing our own ad spend, inventory, and profitability. So there’s no percentage-of-ad-spend pricing and no filler: just practical software to find wasted spend, track true profit per product, and operate with more control.
Free Amazon seller tools