One price, and it stays there. Flat rate from $19/mo.

A payment card is required when you start your trial. You are not charged during the 14-day trial. On day 14, unless you cancel first, your card is automatically charged your plan price (Review $19 / Growth $69 / Professional $129) and the plan renews monthly until you cancel. Cancel anytime before day 14 from your account settings and you're never charged.

Real profit per product (after COGS, fees, ad spend, and returns), unlimited product tracking, and automated Amazon review requests. It comes with a 14-day free trial, then $19/mo. It does not include PPC advertising — for campaign setup and AI recommendations, which you can approve one by one or let the AI apply for you, upgrade to Growth ($69/mo); for bid rules, negative keyword and harvest automation, and the assistant you can ask questions in plain English, that's Professional ($129/mo).

Yes. Upgrade or downgrade anytime from your account settings. Changes take effect on your next billing cycle.

Yes, about 15% on Growth and Professional. Growth is $58.67/mo billed annually ($704 a year, saving $124), and Professional is $110.08/mo billed annually ($1,320.90 a year, saving $227.10). Both start with the same 14-day free trial. Review ($19/mo) and Managed ($499/mo for one marketplace, +$199/mo for each additional one) are billed monthly. Switch the plans above to Annual to see it.

That depends on your plan, and you decide. Nothing runs unattended unless you switch it on yourself — every automation and AI profile ships with auto-apply OFF, and recommendations wait in a queue until you approve or dismiss them. On Review ($19) there is no PPC at all, so nothing can reach your campaigns. On Growth ($69) you can hand an individual AI profile the keys to apply its own bid changes, one profile at a time. On Professional ($129) you can do the same with the rule-based automations. Whatever you leave off keeps waiting for your approval, bid floors and ceilings bound every change, and everything is logged with one-click undo.

Sponsored Products, Sponsored Brands and Sponsored Display. All three sync into your dashboard, so ad spend, ACoS and real profit count every campaign type — that part is on every plan, including Review ($19). Optimization differs by type. Sponsored Products and Sponsored Brands get the full set: bid rules, negative keywords, search-term harvesting, budget and placement automation, and dayparting. Sponsored Display gets AI bid recommendations from its own dedicated engine, and those always wait for your approval — on every plan, including Professional. On Growth and Professional, Sponsored Display campaigns also get their own table where you can pause, activate and set daily budgets.

Yes. We use bank-level encryption, never sell your data, and comply with Amazon's SP-API data protection requirements. We share it only with the service providers that run the product — our database and application hosts, and, when you use an AI feature, Anthropic, which processes the request and does not train on it. All of them are named in our API Policy. Beyond them, only people you give access to your account (our team under Managed, or an agency you choose) can see it. Read our security policy for details.

We don't bundle 20 tools you'll never use, and we don't charge a percentage of your ad spend. RedHen Labs is one focused platform: real P&L, AI recommendations you approve, and flat-rate pricing.

Yes. Agency is $499/mo for up to 10 client accounts, plus $49/mo for each additional account, flat, never a percentage of ad spend. Every client account gets everything in Professional; you switch between clients from one login, and every change is logged with who made it and a one-click undo. Choose Start Agency on this page: one short form, then payment, then you invite your clients.

Everything in Professional, plus us running it with you. In month one we set up your account: campaign architecture, profit tracking with your COGS and fees, rules, harvest and negative-keyword logic, placements and budgets. After that we manage your bids, budgets, search terms and negatives, hold a 1-hour call with you every month, and send a short written summary of what changed and why. You can set a spending limit, every change is logged with one-click undo, and the price is flat: $499 a month for one Amazon marketplace, plus $199 a month for each additional marketplace, never a percentage of your ad spend. Managed is limited to 20 accounts, so it starts with a short application: we reply by email to set up a call, and there is nothing to pay until we both agree it is a fit.

Every plan includes one Amazon Seller Central account. Running ads for several sellers? Agency covers up to 10 client accounts for $499/mo, plus $49/mo for each additional account.

Never. Your plan is one flat price, the same at $5k of monthly ad spend and at $500k. The only other charge is one you opt into: on Professional, AI assistant usage beyond the $20 included each month, which you accept in the app before the assistant answers anything, and which stops at $50 a month unless you raise the limit. It is worth asking any vendor who charges both a subscription and a percentage what the percentage buys that the subscription didn't, because it is the same software either way. A fee that rises with your spend, attached to software that raises your spend, is a structure you should understand before you agree to it.

Because a percentage of ad spend is a claim on your growth, not a charge for extra work. Nothing new arrives when your bill goes up — it is the same product doing the same job. We would rather be predictable: you can put our cost in a spreadsheet a year out and it will still be right. That is worth more to most sellers than a lower starting number that moves later.

Because we measure it. Every AI recommendation and assistant answer records its own token usage and cost, so we know what a seller actually costs us to serve rather than guessing. That is also why we are cautious about tools priced below what serious AI analysis costs to run — inference is not free, and a price that does not cover it usually becomes a price rise, a usage cap, or a percentage of your ad spend later. We would rather charge a number we can hold.

Agencies typically charge a flat retainer of $1,000–$2,500/mo, or a base fee plus 5–15% of your ad spend. Dedicated software runs far less: RedHen Labs starts at $19/mo for profit tracking + review automation, $69/mo adds full PPC management and AI bid changes you approve or let run unattended — unlimited products, and $129/mo adds the rule engine and the plain-English assistant — flat, never a percentage of spend. If you want the management workflow without the agency markup, software you run yourself is usually the cheaper path. And if you would rather we ran it with you, Managed is a flat $499/mo for one marketplace (+$199/mo for each additional one), still never a percentage of spend.

On a percentage-of-spend model, a seller at that revenue can easily pay $500–$2,000+ per month as ad budgets scale. RedHen Labs stays at $129/mo flat at any spend level, so your cost doesn't climb with your ad budget — the savings grow as you scale.

Expect roughly $20 to several hundred dollars a month, depending on whether pricing is flat or tied to your ad spend. A flat tool costs the same every month; a percentage tool costs more as your ad budget grows. RedHen Labs is flat — $19, $69 or $129 a month, whatever you spend on ads, each with a 14-day free trial.