Last updated: October 31, 2026
This Privacy Policy describes how AS Milling & Woodworks LLC, dba RedHen Labs ("Company," "we," "our," or "us") collects, uses, stores, and protects your information when you use RedHen Labs ("Service").
By using the Service, you agree to this Privacy Policy.
When you create an account or use the Service, we may collect:
When you authorize RedHen Labs through the Amazon Ads API, we collect advertising-related data including:
When you authorize RedHen Labs through the Amazon Selling Partner API, we collect seller account data including:
We do not collect or access:
We may automatically collect:
This is standard and used for improving stability and security.
We use collected information to:
We never sell your Amazon seller data, advertising data, or order information.
RedHen Labs is operated by a single person — its owner. No employees, contractors, freelancers, or outsourced support agents have access to your data, and none process it on our behalf. Support access is limited to the owner and is used on a read-only basis to:
We do not make changes to your account or your Amazon account on your behalf unless you ask us to: under Managed, our team works in your account at your request, and every change is in your History. Otherwise, if something needs changing, we tell you how to change it. The live service has no administrative interface at all — the admin tools used in development are not present in the production application.
This access is logged.
We only share data with:
When required to sync advertising data, retrieve order and fee data, send review solicitations, or apply campaign changes you initiate.
For secure payment processing.
We do not store or see your full credit card numbers.
For secure encrypted storage of:
When you use an AI feature — the AI assistant, AI recommendations, or AI-generated analysis — the Amazon data relevant to that request is sent to Anthropic PBC (United States) to produce the response. Depending on what you ask, that can include:
Anthropic processes this data to return a response to your request and does not use it to train its models. No buyer names, addresses, email addresses, phone numbers or payment details are included, because we do not store them. If you never use an AI feature, no Amazon data is sent to Anthropic.
We may disclose data if required to comply with:
On our public marketing website — the pages anyone can view without logging in — we use third-party analytics, advertising, and session-replay services that may receive information about your visit (such as pages viewed, clicks, and device/IP data). They include Google (Analytics and Ads), Meta (Facebook) Pixel, Quora, Reddit, X (formerly Twitter), OpenAI, and Microsoft Clarity. Section 7 and our Cookie Policy list each one, what it does, and how to opt out.
In addition, when you begin checkout, start a trial, or make a purchase, our server sends conversion events to Meta through the Meta Conversions API, and to Google, to measure our advertising. These events can include a hashed (obscured) version of your email address, a hashed identifier for your RedHen Labs account, your IP address, your browser's user agent, and Meta or Google click identifiers, used only to match the conversion to an ad. This happens server-to-server and is not stopped by browser settings or the GPC signal; to opt out of this server-side sharing, email us at contact@rrw-ads.com (see Section 6).
Because these services use your information for advertising, sharing it with them may be considered a “sale” or “sharing” of personal information under California and other state laws. See “Your Privacy Rights” in Section 6 for how to opt out.
We never sell or rent your Amazon seller data, advertising data, or order information, and we never share that Amazon data with advertisers. The advertising sharing described above is limited to standard web and conversion identifiers (such as a hashed email and IP address) — not your Amazon account, order, or campaign data.
We rely on a small set of vendors that process data to operate the Service, each bound to use it only to provide services to us:
A current list of our service providers is available on request at contact@rrw-ads.com.
You can give others access to your RedHen Labs account: our team when you sign up for Managed, or an advertising agency you choose (see Agency Accounts, section 3.2 of our Terms of Service). They see your data and make changes only inside your account, and only while your access grant is in place. Every change they make is recorded under their name in your change history. An agency has agreed to our Agency terms, which allow it to use your data only for its work for you and require it to delete anything it downloads from your account when its access ends. It never sees order-level data, or buyers' names, addresses, email addresses or phone numbers (we don't hold those), and it cannot change your billing or remove the Amazon connections you made. If an agency connects your Amazon Ads with its own Amazon Ads login, that connection uses the agency's login and ends when its access ends. You can remove anyone's access at any time in Settings, and it ends immediately.
If you sign up as an agency, we keep your team's names, work email addresses and sign-in records (including two-factor sign-in) to run your Agency account. The name of the team member who made each change appears in that client's change history, which the client can see.
We retain:
When you delete your account, we delete your personal and Amazon-derived data through our account-deletion process, and disconnecting an Amazon API immediately stops new collection and disables the associated tokens. We keep billing and tax records for the period required by law (generally up to seven years) and limited security and anti-abuse logs for a reasonable period. Amazon-derived data is retained no longer than permitted by the Amazon Data Protection Policy.
We use industry-standard security measures, including:
While we take every reasonable step to protect your data, no online service can guarantee absolute security.
RedHen Labs is operated from the United States, and our providers (including Supabase, Render, Stripe, and Amazon Web Services) store and process data on infrastructure located in the United States. If you access the Service from Canada, Mexico, Brazil, the European Economic Area, or elsewhere, your information will be transferred to and processed in the United States. Where required, we rely on appropriate safeguards for these transfers.
If we become aware of a data breach affecting your personal information, we will notify you and the relevant authorities without undue delay and within the timelines required by applicable law.
Depending on your jurisdiction, you may have rights to:
To exercise any of these rights, email us at contact@rrw-ads.com or use our FAQ page. We respond within the time required by applicable law (for example, within 45 days for California requests, and shorter periods where other laws apply). We may need to verify your identity before acting on a request.
If you are a California resident, you have the right to know what personal information we collect, to request its deletion or correction, and to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. We do not sell your information for money, and we never share your Amazon seller, advertising, or order data for advertising.
To opt out of the advertising-related “sale”/“sharing” described in Section 3.6, use the “Do Not Sell or Share My Personal Information” link in our website footer, or turn on the Global Privacy Control (GPC) signal in your browser — we treat GPC as a valid opt-out request and automatically stop the advertising and session-replay trackers on our site, and turn off Google advertising signals, for that browser. To also stop the server-side conversion sharing described in Section 3.6, email us at contact@rrw-ads.com. You may also use the opt-out links and browser controls in Section 7 and our Cookie Policy. We will not discriminate against you for exercising these rights.
Brazil (LGPD): you have rights of access, correction, deletion, portability, and information about how your data is processed, and you may object to processing. You can contact us or Brazil’s data protection authority (ANPD).
Canada (PIPEDA): you may access and correct your personal information and withdraw consent. Every marketing email we send includes an unsubscribe link.
Mexico (LFPDPPP): you have ARCO rights — access, rectification, cancellation, and objection. Request them at contact@rrw-ads.com.
EEA / UK (GDPR): where GDPR applies, you have rights of access, rectification, erasure, restriction, portability, and objection, and may lodge a complaint with your supervisory authority.
Disconnecting Amazon API access will immediately disable RedHen Labs functionality.
Inside the logged-in RedHen Labs application, we use only the cookies needed to run the Service:
On our public marketing website (pages you can view without logging in), we also use third-party analytics, advertising, and session-replay technologies. None of them is loaded inside the logged-in application, with one exception: when you connect your Amazon account, Reddit receives a single signal that a connection happened, with no account details. They are also never loaded on a page whose address contains your email address or a sign-in link, and your Amazon account, advertising, and order data are never sent to these services.
You can also block or delete cookies in your browser settings, though some features may not work without them. For the full category-by-category breakdown and opt-out options, see our Cookie Policy.
RedHen Labs is not intended for children under 18.
We do not knowingly collect information from children.
We may update this Privacy Policy periodically. If we make material changes, we will notify you before they take effect (for example, by email or an in-app notice). Continued use of the Service after an update constitutes acceptance.
For questions, privacy requests, or data concerns, email us at contact@rrw-ads.com or visit our FAQ page.
Address:
AS Milling & Woodworks LLC
dba RedHen Labs
89 East Adamsdale Road
Orwigsburg, PA 17961
contact@rrw-ads.com