Making Amazon advertising answer to profit
Our goal is a plain one. Every seller should be able to see what each product actually earns — after COGS, FBA fees, referral fees, returns and ad spend — and then act on that number without handing over a share of their own revenue for the privilege.
We come at this from the seller’s side of the desk. We manufacture wood-finishing products and sell them on Amazon alongside Walmart, retail stores and our own site, and for years we ran our ads the way most sellers do: paying for tools, paying for help, and hoping the math worked out.
The options didn’t fit. Three hundred dollars a month for a bloated suite where we used three features. A percentage of ad spend for another tool, so the bill grew every time the business did. Agency quotes that would have put us in the red before they did a thing. All of it just to handle the simple stuff — bid adjustments, review requests, and building campaigns from a few rule presets.
None of it answered the question that mattered: on this product, are we making money? And the automation we were paying for changed bids without saying why, with no clean way to undo it.
So we built what we wanted instead. What surprised us most, once an account could finally be seen clearly, was how simple the fixes were. The waste wasn’t complicated. It was invisible. Once you can see it, fixing it takes minutes.
That is what we are working toward for every seller who uses this: the real number in front of you, the decision left to you, and every change reversible — at a price that doesn’t grow just because you did. We run our own account on it every day.
The tools industry sells sellers a lot of things. Most of it we didn’t need to run a profitable Amazon business, so it isn’t here. RedHen Labs runs on a few plain rules:
The point is respite. Run your ads, see your real profit, fix what's broken, and get on with running your actual business.
That includes our own account — the same platform manages our ads every day.
Manufacturers and active Amazon sellers
A lean, AI-assisted team that manufactures its own products and advertises them on Amazon every day — not a software company guessing what sellers need. We got tired of paying agencies to guess and tools that took a percentage of our own ad spend, so we built the system we wanted. Every feature here exists because we needed it first.
Real profit numbers -- not just revenue. See TACoS, ACoS, and organic vs paid split at a glance.
Set your own bid rules, negatives, harvesting, budgets, placements and dayparting across Sponsored Products and Sponsored Brands. Your rules, running 24/7, with one-click undo.
Overnight analysis of every keyword, plus a dedicated Sponsored Display engine. A 10-minute morning review replaces a 2-hour bid grind.
COGS, fees, ad spend, and actual profit per product. Know what you're really making.
Questions, feedback, or partnership inquiries -- we'd like to hear from you.
RedHen Labs is owned and operated by AS Milling & Woodworks LLC, makers of Rowdy Rooster Woodworks, in Orwigsburg, PA.