Terms of Service

1. Eligibility

To use RedHen Labs you must:

• Be at least 18 years old
• Have a valid Amazon Seller Central account and/or Amazon Advertising account
• Have the authority to grant API access on behalf of the account(s) you connect

Use of the Service requires compliance with Amazon's Advertising API policies and Amazon's Selling Partner API (SP-API) Acceptable Use Policy.

2. Description of Service

RedHen Labs is an Amazon seller profitability and advertising management platform. The Service provides:

• Advertising data sync from the Amazon Ads API
• Order, revenue, and sales data sync from the Amazon Selling Partner API (SP-API)
• FBA fee estimates retrieved via the SP-API Product Fees API
• Product catalog data (images, titles) from the Amazon Ads API and SP-API
• Per-product Profit & Loss calculations (revenue, COGS, FBA fees, ad spend, net profit)
• Automated review request solicitations via the SP-API Solicitations API
• Campaign, keyword, and performance analysis dashboards
• Optional PPC optimization automations (bid adjustments, keyword harvesting, negative keyword management)
• Tools for making changes to bids, keywords, negatives, and campaign settings through the Amazon Ads API

The Service does not guarantee performance improvements, increased sales, lowered ACoS, or any financial outcome. P&L calculations are based on the data available through Amazon's APIs and user-provided COGS — they are estimates and should not be treated as audited financial statements.

You use the Service at your own discretion.

3. Amazon API Access

RedHen Labs connects to Amazon through two APIs: the Amazon Advertising API (for campaign and ad performance data) and the Amazon Selling Partner API (SP-API) (for order, fee, catalog, and solicitation data). By using RedHen Labs, you authorize us to:

• Retrieve advertising campaign data, performance metrics, and product metadata from the Amazon Ads API
• Retrieve order and sales data from the SP-API Reports API
• Retrieve FBA fee estimates from the SP-API Product Fees API
• Retrieve product catalog information (images, titles) from the Ads API and SP-API
• Send review request solicitations on your behalf via the SP-API Solicitations API, based on settings you configure, or that someone you give access to your account in Settings configures
• Make changes to campaign settings (bids, keywords, negatives) only when initiated by you, by someone you give access to your account in Settings (our team under Managed, or an agency you choose), or through rules/automations you configure
• Store and process your advertising, order, fee, and product data

You may revoke API access at any time through Amazon Seller Central's authorization settings or Amazon's security settings.

Revoking access to either API will disable the features that depend on it.

We handle data obtained through Amazon's APIs in accordance with the Amazon Selling Partner API Data Protection Policy (DPP), the SP-API Acceptable Use Policy, and the Amazon Advertising API terms. Amazon Information is used only to provide the Service to you, is encrypted in transit and at rest, is never sold, and is deleted when you disconnect the relevant API or delete your account (except records we are required to retain by law). See our API & Data Policy and Privacy Policy for details.

RedHen Labs is an independent tool and is not affiliated with, endorsed by, or sponsored by Amazon. "Amazon," "Amazon Seller Central," "Amazon Advertising," and related marks are trademarks of Amazon.com, Inc. or its affiliates.

3.1 Support Access

To provide customer support, troubleshoot issues, and improve the Service, authorized RedHen Labs personnel may access your account data in a read-only capacity. This access is limited to:

• Diagnosing technical problems you report
• Verifying data sync or automation behavior
• Responding to your support requests

We will not make changes to your Amazon Advertising account or Seller Central account during support access unless explicitly requested and authorized by you.

3.2 Agency Accounts

An Agency account is for a business that manages Amazon advertising for sellers (an “agency”; the sellers are its “clients”). The agency's team signs in to RedHen Labs and works in each client's own RedHen Labs account. If you sign up for Agency, you accept this section for your agency and everyone on your team. The last two parts also explain what it means for a client.

Price and billing

Agency costs $499 a month for up to 10 client accounts, plus $49 a month for each additional client account. It is billed to the agency each month, has no free trial, and renews each month until you cancel. Each client account beyond the tenth is added only after you agree to its $49 a month, which starts the day that client joins. When a client account beyond the tenth is added or removed, the part of the month that is left is charged, or credited, on your next invoice. If you cancel, Agency continues to the end of the month you have paid for. Agency subscriptions do not earn referral commissions.

Your agency's own store

The login you sign up for Agency with can connect a store of its own and run it in RedHen Labs on the Professional plan, at no extra charge while your Agency subscription is active. That store is not one of your client accounts and does not count toward the 10. If that login already pays us for a plan, it is not charged for it while Agency is active. When Agency ends, the store moves to the free plan; a plan of its own that Agency covered continues, at no charge, to the end of its billing month and then stops, unless you choose a plan of your own on your Account page.

Your clients' accounts belong to your clients

Each client account belongs to the seller it is for, even when you invited them. You may work in a client's account only while that client allows it. A client can remove your access at any time in their Settings, and it ends immediately. When you invite a client, we email them so they can create their own RedHen Labs login; you can open their account once they have accepted your invitation. The client connects their Seller Central account to RedHen Labs themselves; you cannot do that for them. They connect their Amazon Ads account themselves too; you may connect it for them only where Amazon already lets your own Amazon Ads login manage that client's advertising. If you do, you authorize us to store and use that login's access for that client's advertising only: only that client's advertising accounts are kept in their account, and that connection ends when your access to that client ends. While your Agency subscription is active it covers your clients' RedHen Labs plans: a client you invite is not charged by us, and a client who already pays us for a plan is not charged for it while you cover them.

How you must handle your clients' data

You agree that you and everyone on your team will:

• use each client's data only to provide your services to that client;
• never combine, compare or total data across clients, and never sell, rent or share a client's data;
• give every team member their own login, with two-factor sign-in turned on, and never share a login;
• give access only to team members who need it for that client, and remove a team member's access within 24 hours of their leaving or no longer needing it;
• make sure everyone on your team who works in client accounts is trained on these rules and on protecting data, at least once a year;
• protect anything you download or export from RedHen Labs at least as carefully as we do, keep a record of where every copy is kept, and delete it when your access to that client ends, and no later than 30 days after;
• follow Amazon's Acceptable Use Policy and Data Protection Policy, and your client's instructions;
• tell us at support@rrw-ads.com within 24 hours if you suspect that someone outside your team has used one of your logins or seen a client's data;
• cooperate if we, or Amazon, ask to check that you follow this section, including by showing us the records above.

In a client's account your team sees their advertising, sales, profit, fees and inventory figures, and how many review requests were sent, never order-level data. RedHen Labs never holds buyers' names, addresses, email addresses or phone numbers, and you must not try to obtain any buyer's personal information through RedHen Labs.

What we record and what we may do

Every change your team makes in a client's account is recorded under the team member's name, and the client can see it in their change history. If you break this section, we may suspend your access to some or all client accounts at once and tell the affected clients. We may ask you to confirm in writing that you follow this section.

AI features and responsibility

The AI features in each client account follow the same fair-use limits as the Professional plan, and we may limit unusual volume across an agency's client accounts. You are responsible for what your team does in RedHen Labs. Your agreement with each client is between you and that client; RedHen Labs is not a party to it. We do not guarantee any particular sales, profit or advertising result.

When an agency's access ends

An agency's access to a client account ends when the client removes it, when the agency removes the client, or when the Agency subscription ends; from then on its team cannot open that account. The client keeps their account and their data. An account the agency invited moves to the free plan until the client chooses a plan. A client's own paid plan that the agency covered continues, at no charge, to the end of its billing month and then stops, unless the client chooses a plan of their own, which they can do at once on their Account page.

If an agency works in your account

You decide which agency, if any, may work in your account, and you can remove its access at any time in Settings. While it has access, its team can see your account and change your campaigns, rules, automations and settings, including your review requests: whether they are on, when they go out, and which products are asked about. Every change they make is in your History under the person's name. An agency cannot change your billing or your account itself, connect your Seller Central account, change or remove the Amazon connections you made, or see the list of individual orders your review requests went to.

4. User Responsibilities

You agree to:

• Maintain accurate billing information
• Keep your login credentials secure
• Review automation rules and review request settings before enabling them
• Ensure compliance with Amazon's Advertising API policies and SP-API Acceptable Use Policy for your own account
• Provide accurate COGS data if you choose to use per-product profitability features

You are fully responsible for the actions automations take based on configurations you set.

5. Billing, Subscriptions & Automatic Renewal

RedHen Labs is a subscription service billed through Stripe. Current plans:

• Review — $19/month. Profit tracking and review automation. Starts with a 14-day free trial. A payment card is required at signup and you are not charged during the trial. On day 14, unless you cancel first, your card is automatically charged $19/month, and the subscription then renews automatically every month at $19 until you cancel.
• Growth — $69/month. Adds full PPC management and AI bid changes you approve or let run unattended. Starts with a 14-day free trial. A payment card is required at signup and you are not charged during the trial. On day 14, unless you cancel first, your card is automatically charged $69/month, and the subscription then renews automatically every month at $69 until you cancel.
• Professional — $129/month. Adds the rule engine — bid rules, negative keyword and search-term harvest automation — and the plain-English assistant. Starts with a 14-day free trial. A payment card is required at signup and you are not charged during the trial. On day 14, unless you cancel first, your card is automatically charged $129/month, and the subscription then renews automatically every month at $129 until you cancel.
• Managed — $499/month for one Amazon marketplace, plus $199/month for each additional marketplace, by application. We run your Amazon advertising with you: account setup in the first month, then ongoing management of bids, budgets, search terms and negative keywords, with a 1-hour call and a written summary each month. Includes everything in Professional. Managed is limited to 20 accounts, however many marketplaces each covers, and begins only after we have both agreed it is a fit; it has no free trial of its own. When Managed begins, it replaces your current plan and your billing month starts again that day. That day we email you an invoice for your first Managed month, which you pay within 7 days: on a paid plan, it is less a credit for the unused part of your current plan; in a free trial, the trial ends that day. After that, each month is charged automatically to the payment method you paid with. A marketplace added later is charged from that day for the rest of the billing month; a marketplace removed stops at the end of the billing month, with no credit. Managed renews every month until you cancel; if you cancel, it continues to the end of the month you have paid for, and a Managed month that has started is not refunded (see our Refund Policy). You keep control of your account: you can set a spending limit, and every change is logged with one-click undo. We do not guarantee any particular sales, profit or advertising result. Managed subscriptions do not earn referral commission.
• Agency — $499/month for up to 10 client accounts, plus $49/month for each additional client account. For agencies that run their clients' Amazon advertising on RedHen Labs. Each client account includes everything in Professional. Agency is billed monthly and renews every month until you cancel; if you cancel, it continues to the end of the month you have paid for. We do not guarantee any particular sales, profit or advertising result. The Agency terms are in section 3.2.

Paid subscriptions renew automatically each month at the then-current price until you cancel. Before your Review-plan free trial converts to a paid subscription, we email you a reminder that billing is about to begin.

If your plan changes during a billing month, the change takes effect right away: moving to a higher-priced plan is charged for the rest of the month, and moving to a lower-priced one is credited to your account and taken off your next bills. Managed is the exception: its billing month starts the day it begins, as described above. Cancelling works differently: your plan continues to the end of the period you have already paid for.

You can cancel at any time — during a trial or after — from your account billing settings or by emailing contact@rrw-ads.com. Cancelling is as easy as signing up: cancel a trial anytime before day 14 to avoid any charge, and cancel a paid subscription to stop future renewals (your access continues through the end of the period already paid).

Fees are non-refundable except as described in our Refund Policy, which includes a 30-day money-back guarantee on the Review plan. Prices, discounts, and promotions may change at our discretion, and we will give notice before a change affects your renewal.

6. Data Storage & Security

We store your data securely using:

• Supabase PostgreSQL
• Encrypted API tokens
• Secure HTTPS connections
• Industry-standard authentication methods

Data stored includes advertising metrics, order and sales records, FBA fee estimates, product catalog information, and review solicitation history — all retrieved through Amazon's official APIs.

We do not sell your Amazon advertising, order, or seller data, and we do not share it with advertisers. We use a limited set of service providers to operate RedHen Labs: Stripe (payments), Supabase and our hosting provider (storage and infrastructure), Anthropic (AI features — when you use one, the Amazon data relevant to your request is sent to Anthropic to generate the response, and Anthropic does not use it to train its models), and analytics and advertising tools that run only on our public marketing pages. Exactly what we collect, who processes it, and your privacy choices, including how to opt out of advertising-related sharing, are described in our Privacy Policy.

You may request deletion of your account and data at any time by emailing contact@rrw-ads.com or visiting our FAQ page. Disconnecting an Amazon API immediately stops new data collection and disables the associated access tokens; Amazon-derived data is deleted when you delete your account, except records we are required to retain by law (such as billing records).

7. Acceptable Use

You may not:

• Attempt to scrape or extract data in unauthorized ways
• Reverse engineer or copy the Service
• Share your login (access you give in Settings, to our Managed team or an agency you choose, is not sharing: everyone signs in with their own login)
• Use RedHen Labs for illegal activities
• Interfere with Service functionality or security
• Misuse Amazon's APIs (Ads API or SP-API) through unauthorized automation

Good-faith security research that follows our security reporting policy and its safe harbor does not breach this section.

Violation may result in suspension or termination.

8. Automations and Risk Disclaimer

RedHen Labs includes optional automation features that interact with both the Amazon Ads API and the SP-API. These include:

• Advertising automations: bid adjustments, keyword harvesting, negative keyword management, and campaign changes through the Ads API
• Review request automations: sending buyer review solicitations through the SP-API Solicitations API, based on per-product settings and timing rules you configure, or that someone you give access to your account configures

By enabling automations, you:

• Accept full responsibility for the results
• Understand that advertising changes may increase or decrease spend, ACoS, CPC, conversions, or sales
• Understand that review solicitations are sent on your behalf and subject to Amazon's policies and rate limits
• Agree that RedHen Labs is not liable for campaign performance outcomes or review solicitation results

You can disable any automation at any time. Review requests can be toggled on or off per product.

9. Service Availability

We strive for high uptime but do not guarantee:

• Continuous access
• Error-free functionality
• Complete or uninterrupted syncs from Amazon

Scheduled or unscheduled maintenance may occur.

10. Limitation of Liability

To the fullest extent permitted by law:

• RedHen Labs is provided "as-is" and "as-available"
• We are not liable for lost profits, lost sales, advertising losses, business interruption, or indirect damages
• Our total liability will never exceed one month of your subscription fees

You use the Service at your own risk.

11. Termination

We may suspend or terminate your account if:

• You violate these Terms
• Amazon revokes your Advertising API or SP-API access
• Your billing fails
• Your use threatens the security or stability of the Service

You may terminate at any time by cancelling your subscription or requesting full account deletion.

12. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Service will be uninterrupted or error-free, or that it will produce any particular advertising, sales, ranking, or financial result. Profitability figures are estimates based on the data available through Amazon's APIs and the costs you provide.

13. Indemnification

You agree to indemnify and hold harmless AS Milling & Woodworks LLC and its officers, employees, and agents from any claims, losses, liabilities, damages, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Service, the automations and settings you configure, your Amazon account and advertising spend, the data you provide, or your violation of these Terms or of Amazon's policies.

14. Governing Law & Dispute Resolution

These Terms are governed by the laws of the Commonwealth of Pennsylvania, without regard to its conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the Service that is not resolved informally will be brought exclusively in the state or federal courts located in Pennsylvania, and you consent to their jurisdiction and venue.

Before filing any claim, you agree to first contact us at contact@rrw-ads.com so we can try to resolve the issue. If any provision of these Terms is found unenforceable, the remaining provisions remain in effect.

15. Changes to Terms

We may update these Terms from time to time. If we make material changes, we will notify you before they take effect (for example, by email or an in-app notice). Continued use of the Service after an update means you accept the updated Terms.

16. Contact

For questions, support, cancellations, or privacy and data requests, email us at contact@rrw-ads.com or visit our FAQ page.

For legal inquiries:

AS Milling & Woodworks LLC dba RedHen Labs
89 East Adamsdale Road
Orwigsburg, PA 17961
contact@rrw-ads.com