RedHen Labs Docs
Step-by-step guides for setting up and running your account, each with a screenshot of every step.
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How to connect Amazon Seller Central and Amazon Ads
Connect Seller Central (SP-API) and Amazon Ads to RedHen Labs, with screenshots: your marketplaces, your ad profile, the first sync, and reconnecting.
How to read your Amazon P&L dashboard
What each part of the RedHen Labs dashboard shows: sales, profit, TACoS, ads and listing health, the P&L cards and product profit, and how to enter costs.
How to request Amazon reviews automatically
Turn on automatic review requests in RedHen Labs: Amazon's own Request a Review email for every eligible order, which products, and Amazon's answer.
Campaigns and keywords
How to manage your Amazon campaigns and budgets
Find, compare and change your Amazon ad campaigns in RedHen Labs: filters, the campaign table, bulk budget and status changes, and editing one at a time.
How to manage a campaign's keywords, bids and placements
Work inside one Amazon campaign: status and budget, placement bids and audience boosts, products, keyword bids beside Amazon's suggested bids, and negatives.
How to create an Amazon Sponsored Products campaign
Build an Amazon Sponsored Products campaign in RedHen Labs: products, budget, targeting, bidding strategy, keywords from Amazon's suggestions, and launch.
How to build an Amazon PPC campaign structure
Launch four connected Sponsored Products campaigns in RedHen Labs: auto and category discovery, exact keyword and ASIN performance, harvest and negative rules.
How to launch Amazon PPC campaigns with AI
Launch four Sponsored Products campaigns from Amazon's own suggestions for your products, with an AI profile that manages their bids, in RedHen Labs.
How to use Insights to cut wasted Amazon ad spend
Use RedHen Labs Insights to block wasted search terms, fix high-ACoS bids, pause what never converts and harvest winners, with a screenshot of each step.
How to find duplicate keywords across Amazon campaigns
Use Keyword Analysis to find keywords and search terms competing across your Amazon campaigns, change bids in bulk, and block or harvest search terms.
How to save keyword and ASIN lists for your campaigns
Save keywords and ASINs in RedHen Labs lists, add to them from any campaign or report, and import a list into a new or running Amazon campaign.
How to see and undo changes to your Amazon ads
Use History in RedHen Labs: every change to your Amazon ads, who made it and why, the filters, Undo, and what can't be undone.
AI bid management
How to set up AI bid management for Amazon ads
Set up an AI profile in RedHen Labs: target ACoS, product price, aggression, bid guardrails, campaigns, keyword harvesting, negatives, placements, auto-apply.
How to review and apply AI bid recommendations
Review the AI's bid, pause, harvest, negative and placement recommendations in RedHen Labs: read the reason, edit bids, apply or reject, see Amazon's answer.
How to ask the AI assistant about your Amazon ads
Use the RedHen Labs AI assistant (Professional plan): accept how its use is billed, ask about your profit and campaigns, pick a model, set a spending limit.
Automation rules
How to set up an Amazon bid rule, step by step
Create a keyword bid rule in RedHen Labs with screenshots of each step: pick campaigns, set conditions and actions, schedule it and approve its changes.
How to harvest Amazon search terms into keywords
Set up a keyword harvest rule in RedHen Labs: source and destination campaigns, the negative in the source, harvest criteria, the schedule, and approving it.
How to add negative keywords automatically on Amazon
Set up a negative keyword rule in RedHen Labs: the campaigns, the no-sale conditions, exact or phrase negatives, the schedule, and approving what it blocks.
How to automate Amazon campaign budgets
Set up a budget rule in RedHen Labs: raise or lower daily budgets when RoAS, budget use or ACoS meet your conditions, for good or just for the day.
How to automate Amazon placement bid adjustments
Set up a placement rule in RedHen Labs: raise, lower or set each placement's bid adjustment or audience boosts from its own numbers, or toward a target ACoS.
How to pause Amazon ads when stock runs low
Set up an inventory rule in RedHen Labs: pause ads or hold bids down when FBA days of supply runs low, and switch them back when you restock.
How to cap your monthly Amazon ad spend
Set a spend cap in RedHen Labs: a monthly figure, the campaigns it covers, each one's daily and max budget, and how it paces those budgets every morning.
How to schedule Amazon bids by hour (dayparting)
Set up dayparting in RedHen Labs: pick campaigns, see when your customers buy, lower or raise bids in the hours you choose, and have them put back after.
How to approve automation suggestions for Amazon ads
Use Suggestions in RedHen Labs: read each change your rules suggest and why, change a bid, apply or reject in bulk, and see Amazon's answer.