Data Deletion Policy

1. Your Right to Delete Your Data

You have the right to request deletion of your personal data at any time. This includes:

• Your account information (name, email, preferences)
• All Amazon Advertising API data synced to your account
• All Amazon SP-API data (orders, FBA fees, catalog, review solicitation history)
• Automation rules and configurations (advertising and review request settings)
• Historical performance data, P&L calculations, and reports
• API tokens and authorization credentials for both the Ads API and SP-API
• Usage logs associated with your account

When you request deletion, we delete all of your data — not just deactivate your account.

2. How to Request Data Deletion

You can request deletion of your data in two ways:

Option 1: Delete Your Account (Self-Service)

Log into your RedHen Labs account, navigate to Settings → Account, and select "Delete My Account." This will initiate immediate deletion of all your data.

Option 2: Contact Us Directly

Email contact@rrw-ads.com to submit a data deletion request. Include:

• Your account email address
• Confirmation that you want all data deleted

We will verify your identity and process your request within 30 days (or sooner where required by law).

3. What Happens When You Delete Your Data

Upon processing your deletion request:

• Immediate: Your account is deactivated and you can no longer log in
• Immediate: All API tokens (Ads API and SP-API) are invalidated and Amazon access is revoked
• Within 24-48 hours: All advertising data, order data, fee data, solicitation history, configurations, and reports are permanently deleted from our primary database
• Within 30 days: Data is removed from backups (backups cycle out naturally)

This action is irreversible. Once deleted, your data cannot be recovered.

4. Data We May Retain

In limited circumstances, we may retain certain data after a deletion request:

• Legal obligations: Transaction records required for tax or accounting purposes (typically 7 years)
• Records of changes to your Amazon ads: The log of changes RedHen Labs made on your Amazon account, and the recommendations you approved, with campaign, keyword and account names and IDs removed. Our agreements with Amazon require us to keep these records, and we keep them only as long as those agreements require.
• Fraud prevention: Minimal data to prevent abuse (for example, a one-way hash of your Amazon account ID, so the same Amazon account cannot start a second free trial)
• Aggregated/anonymized data: Statistical data that cannot identify you may be retained

We will inform you if any data must be retained and the reason for retention.

5. Disconnecting Amazon Without Deleting Your Account

If you want to disconnect your Amazon accounts without deleting your RedHen Labs account:

• Go to Settings → Amazon Connection → Disconnect for the Ads API or SP-API connection
• Disconnecting the Ads API revokes advertising access and deletes all synced ad data
• Disconnecting the SP-API revokes seller access and deletes all synced order, fee, catalog, and solicitation data
• Each API can be disconnected independently — disconnecting one does not affect the other
• Your RedHen Labs account and preferences will remain intact
• You can reconnect a different Amazon account later

6. Automatic Data Deletion

We automatically delete certain data:

• Inactive accounts: Accounts with no login for 24 months may be flagged for deletion (you'll receive advance notice)
• Expired tokens: Invalid API tokens are purged regularly
• Old logs: System logs are retained for a limited time for debugging purposes

7. Your Other Data Rights

In addition to deletion, you may have the right to:

• Access: Request a copy of all data we hold about you
• Correction: Update inaccurate personal information
• Portability: Receive your data in a machine-readable format
• Restriction: Limit how we process your data
• Objection: Object to certain types of processing

To exercise any of these rights, visit our FAQ page

8. California Residents (CCPA)

If you are a California resident, you have additional rights under the CCPA:

• Right to know what personal information we collect
• Right to delete your personal information
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your rights

We do not sell personal information to third parties.

9. Contact Us

For data deletion requests or questions about this policy, visit our FAQ page

AS Milling & Woodworks LLC
dba RedHen Labs
89 East Adamsdale Road
Orwigsburg, PA 17961