Sellozo alternative
RedHen Labs vs Sellozo
Flat-fee too — $250 a month for your first marketplace. Here's how they compare for Amazon PPC management.
Sellozo review, from a competitor: what it does well, and where we differ
Sellozo is an AI-powered Amazon PPC platform that, like us, charges a flat fee instead of a percentage of ad spend. Their pricing page lists the Sellozo Platform at "$250/month for 1 marketplace", plus $50 a month for each additional marketplace, with a 30-day free trial. Their site describes AI optimization, a Campaign Studio for custom campaign linkages and transfer rules, dayparting, a repricer and financial reports. On the pricing model we agree. The differences are what the flat fee costs and what it covers.
RedHen Labs is a focused Amazon advertising management platform with built-in profitability tracking. At a flat $19 to $129 a month — never a percentage of ad spend — it gives mid-tier sellers the automation and visibility that used to require enterprise tools or agencies.
Pricing and product list checked against sellozo.com on October 31, 2026.
Two flat fees — one per marketplace, one per plan
Sellozo is $250 a month for one marketplace and $50 a month more for each additional one. RedHen Labs Professional is $129 a month, and the plan covers the US, CA, MX and BR marketplaces. For a seller in the US alone, that's $1,452 a year less.
Rules you design, or changes you approve
Sellozo describes AI optimization alongside a Campaign Studio for "custom control of campaign linkages and transfer rules". RedHen Labs puts the control at each change instead: by default every bid, harvest and negative waits in a queue for your approval, with one-click undo.
When Sellozo is the better pick
If you want a repricer alongside your ad tools, Sellozo lists one; we don't do repricing. Its free trial is also longer — 30 days to our 14.
How RedHen is different
Sellozo's AI page says: "Stop wasting time on manual updates and approving 'recommendations'." RedHen Labs starts from the other end: each change waits for your approval until you hand that automation over.
- Rules first, AI as the advisor. Rules settle the clear-cut calls, and the AI suggests changes inside hard limits. Auto-apply is off by default; switched on, the AI can only nudge bids.
- It waits when the data is thin. RedHen won’t cut a bid on too little data. It looks again next cycle instead of guessing.
- The same flat fee at any spend. $19, $69 or $129 a month, whatever you spend on ads.
- You approve, and one click undoes it. Changes wait for your approval unless you choose otherwise, and each one is logged with a one-click undo.
Why we don’t charge more
We could charge more. We don’t, and it isn’t because this is a lighter product — it’s because it’s a focused one. We built the things an Amazon seller actually touches every week and left out the twenty modules that pad a suite. A focused product costs less to build and less to run, so it can cost less to buy.
The other reason is simpler. By the time a seller has paid referral fees, fulfillment, storage, returns, and advertising, a lot of hands have already been in the till — and then an agency wants a percentage of sales and a tool wants a percentage of spend. The person who designed the product, paid for the inventory, and carries every bit of the risk ends up with the thinnest slice of it. We decided not to be one more toll on that road. $129 is a number we can hold at any account size, which means growing your business never costs you more to keep using ours.
Questions sellers ask about Sellozo
How much does Sellozo cost?
Their pricing page lists the Sellozo Platform at "$250/month for 1 marketplace," plus $50 a month for each additional marketplace, with a 30-day free trial. It is a flat fee, not a percentage of ad spend. (As published on sellozo.com, checked October 31, 2026.)
Does Sellozo charge per marketplace?
Yes, after the first: Sellozo is $250 a month for one marketplace and $50 a month for each additional one. Like RedHen Labs, it charges no percentage of ad spend. RedHen Labs is $129 a month, and the plan covers the US, CA, MX and BR marketplaces.
What would RedHen Labs cost instead?
RedHen Labs Professional is $129 a month flat, never a percentage of ad spend, with unlimited products. For a seller in the US alone, that's $1,452 a year less than Sellozo. The free trial is 14 days: card required, $0 today, and it auto-charges on day 14 unless you cancel.
Does connecting RedHen Labs touch my campaigns?
No. It reads them, across the US, CA, MX and BR marketplaces the plan covers, and leaves them alone until you approve a change. Every approved change is logged with a one-click undo, so nothing happens that you can't see or take back.
When is Sellozo the better pick?
If you want a repricer alongside your ad tools, Sellozo lists one; RedHen Labs doesn't do repricing. Its free trial is also longer, 30 days to RedHen Labs' 14. Sellozo also offers a Campaign Studio for "custom control of campaign linkages and transfer rules."
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