HighFive alternative
RedHen Labs vs HighFive
Review automation only — no profit numbers. Here's how they compare for Amazon PPC management.
HighFive review, from a competitor: what it does well, and where we differ
HighFive (by Lonesome Labs) automates Amazon review requests using the official Request a Review button. It does that one job well. But it stops at reviews — no profit tracking, no COGS or fee math, and nothing to tell you which products are actually worth more reviews. Their site doesn't publish a price, so we won't quote one.
RedHen Labs is a focused Amazon advertising management platform with built-in profitability tracking. At a flat $19 to $129 a month — never a percentage of ad spend — it gives mid-tier sellers the automation and visibility that used to require enterprise tools or agencies.
Checked against lonesomelabs.com on October 5, 2026 — no published price found.
The same review request, plus the number behind it
HighFive and RedHen Labs both send Amazon's official Request a Review. What HighFive doesn't show is which products are worth more reviews: RedHen Labs puts real profit per product — after COGS, FBA fees, returns and ad spend — next to your review requests, on the $19 Review plan.
When HighFive is the better pick
If review requests are all you want in front of you, HighFive is built for exactly that one job.
How RedHen is different
HighFive and RedHen Labs' $19 Review plan send the same official review request. RedHen adds real profit per product, and the rules and AI below come in when you add ads, from $69.
- Rules first, AI as the advisor. Rules settle the clear-cut calls, and the AI suggests changes inside hard limits. Auto-apply is off by default; switched on, the AI can only nudge bids.
- It waits when the data is thin. RedHen won’t cut a bid on too little data. It looks again next cycle instead of guessing.
- The same flat fee at any spend. $19, $69 or $129 a month, whatever you spend on ads.
- You approve, and one click undoes it. Changes wait for your approval unless you choose otherwise, and each one is logged with a one-click undo.
Why we don’t charge more
We could charge more. We don’t, and it isn’t because this is a lighter product — it’s because it’s a focused one. We built the things an Amazon seller actually touches every week and left out the twenty modules that pad a suite. A focused product costs less to build and less to run, so it can cost less to buy.
The other reason is simpler. By the time a seller has paid referral fees, fulfillment, storage, returns, and advertising, a lot of hands have already been in the till — and then an agency wants a percentage of sales and a tool wants a percentage of spend. The person who designed the product, paid for the inventory, and carries every bit of the risk ends up with the thinnest slice of it. We decided not to be one more toll on that road. $129 is a number we can hold at any account size, which means growing your business never costs you more to keep using ours.
Questions sellers ask about HighFive
How much does HighFive cost?
HighFive, made by Lonesome Labs, doesn't publish a price on its site, so we won't quote one. What it does is automate Amazon review requests using the official Request a Review button. (Checked against lonesomelabs.com on October 5, 2026 — no published price found.)
Does HighFive include profit tracking?
No. HighFive stops at reviews: no profit tracking, no COGS or fee math, and nothing to tell you which products are actually worth more reviews. To see profit alongside it, you would need a separate profit app.
What would I pay at RedHen Labs?
$19 a month flat on the Review plan. It sends the same official Request a Review and puts real profit per product, after COGS, FBA fees, returns and ad spend, next to your requests, with unlimited products. Growth at $69 adds PPC automation when you're ready.
Is RedHen Labs as compliant as HighFive?
Yes. We send the same official Request a Review that HighFive does, through Amazon's Solicitations API, and only inside the window Amazon allows. No incentives, no messaging. We're compliant with Amazon's terms; we just don't charge much for it: the Review plan is $19 a month, with real profit per product included.
When is HighFive the better pick?
If review requests are all you want in front of you. HighFive is built for exactly that one job. If you don't need profit numbers next to your requests, or a path to PPC automation later, a dedicated review app does it.
Card required to start, no charge today, cancel anytime before day 14. Connect your Amazon account in 5 minutes.
Not sure if you have a waste problem? Use our free PPC waste calculator to see how much you're losing before committing to any tool.