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Is Automating Amazon Review Requests Against Amazon's TOS?

I've never had a warning from Amazon about reviews, and I've turned down every review-card and review-selling pitch. Where the line is, from a seller.

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Is Automating Amazon Review Requests Against Amazon’s TOS?

By RedHen Labs · built by an active Amazon seller||2 min read|Business Strategy
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I’ve never had a warning from Amazon about reviews. Its policy, in summary: mess with reviews and you’re out, with possible legal consequences on top. So before I automated review requests, I had the question that stops most sellers: will this get me suspended?

Not if what you automate is Amazon’s own Request a Review. What gets accounts suspended is how you ask, not whether you ask.

The short version

  • Automating Amazon's own Request a Review is within Amazon's terms: it's Amazon's standard message, sent to every eligible buyer, once per order, inside Amazon's window of 5 to 30 days after delivery.
  • What gets accounts suspended is how you ask: incentives, review gating, inserts that ask for positive reviews, bought or fake reviews, and pressure through messaging.
  • I've been pitched review cards, gated review systems and sites that sell reviews, and I've never taken one; I've also never had a warning from Amazon about reviews.
  • Amazon's policy in short: manipulate reviews and you can lose your account, with possible legal consequences too.
  • Check any review software with three questions: Amazon's own message, every eligible buyer, once per order.
Infographic: Is Review Automation Against Amazon's TOS? Not if it's Amazon's own Request a Review. How you ask is what gets accounts suspended. Safe by design: Amazon's standard message, you can't add a word; every eligible buyer, no review gating; nothing offered in exchange; once per order, inside Amazon's window. What I've been pitched, and turned down: review cards for the box; gated review systems; sites that sell reviews. You can ask for a review. You can't ask for a good one. RedHen Labs, rrw-ads.com.
Tap the image to open it full size.

Why the official request is safe

  • It’s Amazon’s standard message. You can’t add a word, so you can’t say anything against the rules.
  • It goes to every eligible buyer, not just the happy ones, so it isn’t review gating.
  • It offers nothing in exchange.
  • Amazon sends it, once per order, inside its own window of 5 to 30 days after delivery.

Automation changes none of that. Software that sends the request through Amazon’s Solicitations API does exactly what the button does, just for every order. (How mine is set up.)

What I’ve been pitched, and turned down

Review cards for the box. Gated review systems that only ask the buyers who say they’re happy. Sites that sell reviews. I’ve been pitched all of them, and I’ve never taken one.

Every one of them breaks the same few rules:

  • Incentives. A discount, free product, refund or gift card in exchange for a review, even an “honest” one.
  • Review gating. Asking only the customers you think are happy.
  • Inserts that steer. A card in the box asking for a positive review, or offering something for one.
  • Bought or fake reviews. Review groups, paid services, friends and family.
  • Pressure through messaging. Chasing buyers for reviews in Buyer-Seller Messaging.

Check the software too

It’s better to be honest, and to verify that the software you use is within Amazon’s terms. Three questions settle it:

  1. Does it send Amazon’s own Request a Review, or messages it writes itself?
  2. Does it ask every eligible buyer, or only some?
  3. Does it ask once per order, inside Amazon’s window?

Amazon’s message, every buyer, once: that’s on the safe side of the line by design.

The whole rule fits in one line: you can ask for a review; you can’t ask for a good one.

RedHen Labs sends only Amazon’s own Request a Review. See how the $19 Review plan does it →

Frequently asked questions

Is it against Amazon's terms to automate review requests?

Not when you automate Amazon's own Request a Review. It's Amazon's standard message, sent through Amazon's Solicitations API to every eligible buyer, once per order, inside Amazon's window. I've run it automatically since February 2026 and never had a warning.

What review practices get Amazon accounts suspended?

Incentives for reviews, review gating (asking only happy customers), inserts that ask for positive reviews or offer something for one, bought or fake reviews, and pressuring buyers through messaging. Amazon's policy, in short: manipulate reviews and you can lose your account, with possible legal consequences too.

How do I check that review software follows Amazon's rules?

Ask three things: does it send Amazon's own Request a Review rather than messages it writes; does it ask every eligible buyer rather than only some; and does it ask once per order, inside Amazon's 5–30 day window. If all three are yes, it's on the safe side by design.

What is review gating on Amazon?

Asking only the customers you think are happy for a review, for example sending a “did you love it?” message first and asking for a review only if they say yes. Amazon prohibits it. Request a Review avoids it by going to every eligible buyer with the same neutral message.

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